Calo is a new meal prep company in the UK that shares our passion for healthy, delicious meals that make life easier and fuller. We’ve been acquired by Calo to help us expand and improve the service we offer you, with more flexibility, variety, and support. Together, we’ll be able to bring you even better meal options and experiences.
The same team of office staff and chefs are still here, and we made this decision together. We launched Calo as a standalone brand in the UK on 1st March, alongside Detox Kitchen. We considered running both brands separately, but as we reflected on our mission, the decision to merge the brands made the most sense — and here’s why:
Brand. While the Detox Kitchen brand has become a household name, the word Detox has always had complex connotations. For example, Google won’t even let us advertise the word Detox. Over the years, a name change has been proposed many times — so this move made sense.
Accessibility and inclusion. Detox Kitchen has been expensive — and that’s made it inaccessible to many. When we launched Fridge Fills, we tried to solve that problem. But under Calo, using next generation food-tech, reducing food waste and more sustainable packaging, we are reducing the price of Detox Kitchen meals by ~30%. We feel this new price is incredibly fair, as we continue to deliver fresh, daily, high-quality meals.
Customer experience and user features. Countless times over the years, customers have asked for the ability to exclude ingredients, to swap their meals, or to have an easy-access platform to manage their deliveries — as many of our customers travel for work.
If you have deliveries scheduled, your meal plan will continue as normal, with no disruption to your service. From the 28th of April, your meals will transition to Calo-branded meals, but you’ll still enjoy the same great taste and quality you’ve come to expect. You will also be able to sign into your new Calo account, where you can manage your meal plan going forward.
If you have any questions or concerns during the transition, our customer support team is here to assist you. You can reach us at contact@detoxkitchen.co.uk or WhatsApp us on +15556008071, and we’ll be happy to assist you. Or, you can reach us through the Calo app live chat once the migration is complete.
