TL;DR

• Detox Kitchen is rebranding as Calo
• The menus you know and love will stay the same
• A wide range of feature improvements are here

Detox Kitchen was founded by Lily Simpson 13 years ago, built on a passion for high-quality produce, whole foods, delicious recipes and the raw power of food to empower women’s health in the UK.

Detox Kitchen was early, truly leading the UK healthy food scene, and over the years became a household name through incredible food content, awards, national press, vocal celebrity customers and its two beautiful delis in central London.

The team behind Detox Kitchen, many of whom are still here today, have served millions of meals and helped countless people reset and revitalise their nutrition.

Detox Kitchen has evolved many times over the years — from delis to lockdown produce boxes. And recently, Detox Kitchen was acquired by Calo. Calo is on the same mission as Detox Kitchen: to make healthy easy. Calo today delivers this mission across six countries globally, and its growth has been driven by customer obsession and delicious fresh food. So the partnership was a perfect match.

The next evolution for Detox Kitchen is a complete rebrand to Calo while, at the same time, a change in platform and customer order management system. What’s not changing is Detox Kitchen’s menu and meal plans of fresh daily deliveries.

The next evolution for Detox Kitchen will offer you more choice, new recipes, and a better app experience, all under our new Calo brand. What’s not changing is Detox Kitchen’s menu and meal plans of fresh daily deliveries.

Calo (ca-low).

We are bringing the best of Detox Kitchen’s recipes into the Calo menu and building plans that align with Detox Kitchen’s. Your favourite recipes like XO Salmon with Quinoa and Black Bean Chilli with Brown Rice can now be found within the broader Calo menu.

Why rebrand to Calo? The same team of office staff and chefs are still here, and we made this decision together. We launched Calo as a standalone brand in the UK on 1st March, alongside Detox Kitchen. We considered running both brands separately, but as we reflected on our mission, the decision to merge the brands made the most sense — and here’s why:

Brand. While the Detox Kitchen brand has become a household name, the word Detox has always had complex connotations. For example, Google won’t even let us advertise the word Detox. Over the years, a name change has been proposed many times — so this move made sense.

Accessibility and inclusion. Detox Kitchen has been expensive — and that’s made it inaccessible to many. When we launched Fridge Fills, we tried to solve that problem. But under Calo, using next generation food-tech, reducing food waste and more sustainable packaging, we are reducing the price of Detox Kitchen meals by ~30%. We feel this new price is incredibly fair, as we continue to deliver fresh, daily, high-quality meals.

Customer experience and user features. Countless times over the years, customers have asked for the ability to exclude ingredients, to swap their meals, or to have an easy-access platform to manage their deliveries — as many of our customers travel for work. Here’s what you can now expect under Calo — and wow, it’s an exciting list:

You — the community — are a huge part of what has made Detox Kitchen special. And we want to honour you in the years to come. To bring you everything Detox Kitchen has — plus more. The next part of our collective mission starts here - and we’re bringing you with us! 🚀 💚