Rebrand questions
Why are you rebranding to Calo?
The same team of office staff and chefs are still here, and we made this decision together. We launched Calo as a standalone brand in the UK on 1st March, alongside Detox Kitchen. We considered running both brands separately, but as we reflected on our mission, the decision to merge the brands made the most sense — and here’s why:
Brand. While the Detox Kitchen brand has become a household name, the word Detox has always had complex connotations. For example, Google won’t even let us advertise the word Detox. Over the years, a name change has been proposed many times — so this move made sense.
Accessibility and inclusion. Detox Kitchen has been expensive — and that’s made it inaccessible to many. When we launched Fridge Fills, we tried to solve that problem. But under Calo, using next generation food-tech, reducing food waste and more sustainable packaging, we are reducing the price of Detox Kitchen meals by ~30%. We feel this new price is incredibly fair, as we continue to deliver fresh, daily, high-quality meals.
Customer experience and user features. Countless times over the years, customers have asked for the ability to exclude ingredients, to swap their meals, or to have an easy-access platform to manage their deliveries — as many of our customers travel for work.
Will the quality of my meals change?
The quality of your meals will stay exactly the same - delicious, nutritious, and tailored to your needs. The same team of chefs and kitchen staff remain producing the menu in our London kitchen
What improvements can I expect with Calo?
✔️ 50 daily menu options
✔️ 24/7 customer service with an average 90-second response time
✔️ 1 business days' notice to skip, pause, or change delivery details
✔️ Exclude an unlimited number of ingredients with customisation options per meal
✔️ Select your own meals on all plan types, including custom macros
✔️ Advanced iOS and Android app, allowing you to make changes to your plan without having to contact us
If you have deliveries scheduled, your meal plan will continue as normal, with no disruption to your service. From the 28th of April, your meals will transition to Calo-branded meals, but you’ll still enjoy the same great taste and quality you’ve come to expect. You will also be able to sign into your new Calo account, where you can manage your meal plan going forward.
What is Calo?
Calo is a new meal prep company in the UK that shares our passion for healthy, delicious meals that make life easier and fuller. We’ve been acquired by Calo to help us expand and improve the service we offer you, with more flexibility, variety, and support. Together, we’ll be able to bring you even better meal options and experiences.
