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01 Jul, 2014

The Juicy Debate

Last week, we held our first health talk with some of the most knowledgeable movers and shakers in the juice industry. We discussed the controversial health claims which have emerged from this diet trend and here is the summary of our findings.


Last week, we held our first health talk with some of the most knowledgeable movers and shakers in the juice industry. We discussed the debates, myths and controversial health claims which have emerged from this diet trend. Here are a few points from our report.

The Benefits of Juicing

We have seen a huge rise and trend in juice diets over the last year for weight loss which has overpowered all the other benefits to juicing.

Joe Cross’ story, told through “Fat, Sick and Nearly Dead”, is a typical example of how juicing has been charged with the motivation for weight loss. What is often overlooked in the press, is how juicing almost immediately cured all his health complaints. Though Cross emphasises this in his documentary, the main message which everyone is attuned to absorb is the weight loss benefit which is a startling example of how we are still making a shallow connection between juicing and health.

That being said, juicing is working as a revolutionary catalyst for many. Nutritionists all over have used juicing as a way to get people to change their view of fruits and vegetables. It is easy to get people to commit to drinking a fresh juice everyday; it’s not intimidating and they are delicious. It doesn't take long for people to feel the benefits, for their tastebuds to change, and most powerful of all, for their mindset to shift.

Juicing is a tool for improving all aspects of health, our hair, skin, nails and reducing risks of cancers and diseases.

There are far more benefits from juicing real fruits and vegetables than from vitamin supplements. Whole food sources have a higher quality of vitamins and minerals which our bodies absorb more effectively.

Sugar and Fibre?

Negative press on juices lacking the fibre from their fruits and vegetables has made a lot of people avoid juices and forget their high nutrient density. When they are integrated into everyday eating, their low fibre content does not need to be a concern. It is when food-eliminating juice diets are undertaken for prolonged periods of time, that problems associated with lack of fibre often occur.

Sugar! A huge topic of debate for years and continues to be so evermore. With no thanks to long-life and concentrated juices, juicing is tainted in the eyes of many for being high in sugar. However, fresh, concentrated and long life need to be recognised as completely different juice products. The sugar in fresh juices is of a far higher quality and more nutrient dense. Further, the juice market has come on leaps and bounds and there are so many green juices as options now which can contain no sugar at all.

Further, there has been so much written damning sugar that many people have felt bullied into cutting all sugar out of their diets completely. What is so often forgotten is the simple fact that our bodies all need some form of sugar for our cells to properly function. People should not be concerned about drinking a juice with some fruit in, it is refined sugars which should be avoided.

When and How Much?

Drink a juice after eating. By combining the vitamins, nutrients and antioxidants of the juice with food containing fibre, we will get more benefits than from drinking them alone. This has been shown to reduce LDL (Low Density Lipoprotein) cholesterol levels.

How much or how many juices should be consumed daily is dependent on individual diets. However, one large fresh green juice a day will go a long way in meeting your daily dose of vitamins, nutrients and minerals.

Our next health talk is on sugar. We will be reporting back with our findings so stay tuned!