Now Stocking Pearl & Groove Cake

We are thrilled to now be stocking Pearl & Groove cakes at our Mortimer Street deli! These little beauties are all wheat, dairy, gluten and refined-sugar free, but you wouldn't know it! They keep their recipes simple and wholesome, but their flavours seasonal, fresh and fun (they change as often as the English weather).

Pearl & Groove are actually the nick names of founder Serena’s parents (very cute). They are two people who care about health and well being and this has clearly carried through as a passion for Serena. She started Pearl & Groove from her flat in London in 2013. With a background in private cooking and a degree in fine art she felt the time had come to get creative in the kitchen. Over the years Serena has taken Pearl & Groove to festivals all over the UK, created wedding cakes, caked for lots of events, markets, wholesale and more.

We will be stocking a variety of flavours, including Matcha and Chocolate and Blueberry. They can be found at our Fitzrovia deli, at 10 Mortimer Street, W1T 3JJ.